5 Technology Predictions for the Restaurant Industry in 2023 |


We see brands looking to simplify every aspect of their operations, from how they manage payment processing to how they manage their digital expansion.


12.02.2022

Here are five predictions, starting with growth restaurant anywhere trends in the continued development of loyalty programs and self-service offerings that restaurant owners and operators should consider as they move into the new year.

A tightly integrated technology strategy is key to workplace satisfaction and profitability

Restaurants will increasingly depend on transaction data to inform and automate their business. As restaurant kitchens seek to optimize efficiency and improve prep station capacity management, this manifests itself in a number of ways, in addition to kitchen display systems (KDS), providing information to robotics in the kitchen for food preparation. This will allow brands to better manage their off-premises orders and balance their hybrid operating models.

Even with the expansion of digital usage, operations will remain simplified

Similar to tightly integrated systems across the business, we’re seeing brands simplify every aspect of their operations, from how they manage payment processing to how they manage their digital expansion. End-to-end payment processing eliminates complexity and PCI compliance requirements for operators.

Having a single supplier and support point for all in-store technology and payment operations reduces administrative burden and risk. In addition, we see the point of sale platform as acting as the core data management function of the business, aligning all the content needed for any digital experience from a single platform.

The restaurant-on-the-go experience will continue to expand

Restaurateurs will continue to experiment with restaurant basics, while unconventional competitors will expand at the same time. From grocery to retail; Offering customers the option to linger or pop in for a meal adds not only revenue opportunities, but traffic and customer preference data.

As mentioned earlier, this expands the need for loyalty programs, while also requiring a technology stack that can go where customers are and bring them customers. Restaurateurs may very well want to expand beyond the usual pop-ups, food trucks, festivals, and celebrations. and off-premise events in more interesting and intimate spaces such as kitchens, dining rooms and gardens with social influence. Ghost kitchens and virtual brands are central to this growth strategy, both requiring careful attention to menu design, production and execution.

Loyalty will become more personal and less transactional

As platforms like Metaverse gain popularity, the evolution of loyalty will continue. Cultivating authentic relationships requires an emotional connection that transcends transactional rewards. The goal of restaurants is to create greater customer engagement and maximize customer attention, including when they are present. no I am hungry.

We’ll see companies moving away from points and rewards to more efficient moments like catering to customer experiences and exclusive offers. Gamification will play a greater role in building brand loyalty. Loyalty focuses less on discounts, deeper brand-customer relationships, positive brand associations, deals and dollar figures separately.

Self-service and automation will be the focus of QSR

Brands across industries will increasingly look to technology to automate business operations. While technologies such as AI-powered voice will streamline the phone ordering and drive-thru experience, self-service kiosks will take the pressure off staff and offer customers additional options and flexibility to customize the visual ordering experience.

The concept of self-service will continue to evolve as consumers become accustomed to ordering through devices. For example, self-service technology will soon be integrated into in-car digital assistants, allowing people to make room service reservations at their designated hotels before they even arrive. No matter where the self-service kiosk is placed, it will give restaurants immediate and future advantages.

Chris Adams is Vice President of Strategy Oracle Food and Beverage. He has over 20 years of experience in the hospitality technology industry. After his time with Marriott, Chris began his career at MICROS (now Oracle Food and Beverage) in 2000, where he held various roles including operations, customer success, consulting and sales. Adams, who has worked in multiple countries and regions, was CEO of Australia prior to the acquisition of Oracle. Today, Adams leads Oracle Food & Beverage’s global portfolio strategy as Global VP Strategy & Solutions with a passion for customer success. He is based in Maryland.





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