Big 12 to Introduce Entertainment, Broadcast and Brand Enhancements at Dr Pepper Big 12 Football Championship Game



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Grammy-winning and multi-award winning artist Ashanti will perform the National Anthem; World middleweight champion Errol Spence Jr. will lead the coin toss ceremony.



Streetwear brand A Bathing Ape has teamed up with Conference to create a field sign and clothing line.

The Big 12 today announced a variety of in-game entertainment, programming and marketing enhancements for the Dr Pepper Big 12 Football Championship. The tournament is Saturday, Dec. 3, at AT&T Stadium with Kansas State taking on undefeated TCU.rd 11:00 a.m. CT / 12:00 p.m. ET, televised nationally on ABC.

Grammy Award-winning, multi-award winning singer, songwriter and actress Ashanti will perform the National Anthem at Saturday’s concert. Dallas native Errol Spence Jr., welterweight world champion, will officiate the coin toss for the elimination bout between the Horned Frogs and the Wildcats, while media personality Rachel DeMita will serve as the play-by-play announcer. Additionally, DJ Poizon Ivy will provide game music.

In addition to the entertainment enhancements, Big 12 is teaming up with streetwear brand A Bathing Ape (BAPE) to introduce the Big 12 x BAPE logo, which utilizes the brand’s popular camouflage aesthetic, as well as co-branded apparel. Available for purchase at us.bape.com.

ESPN College Game Day Built by The Home Depot Before Saturday’s kickoff, the Dr Pepper Big 12 Championship Game will be televised live from AT&T Stadium. It will be the first time since 2007 that the popular showcase, which travels across the country to the top game of the weekend, will visit the Big 12 Championship Game.

The Dr Pepper Big 12 Championship Game will be produced and broadcast by ESPN (which airs on ABC) and will include behind-the-scenes access and broadcast enhancements including pre-game and post-game locker room access, bus cameras and on-field handheld camera footage after scores. plays, referee microphones, pylon cameras, sky cameras, etc.

“As we continue to transform the results of the Big 12, our championship will show where we are going as a conference and what the future of our brand looks like,” Commissioner Brett Yormark said. “We’re grateful to everyone who helped make this year’s championship an amazing in-game and viewing experience.”

New members Big 12 Business Advisory Council Saturday’s Dr Pepper Big 12 Championship Game. The inaugural board meeting will be held on Friday, December 2ndn.d.

Fans can purchase tickets for the Dr Pepper Big 12 Football Championship game online SeatGeek.com. For concourse information, contact the AT&T Stadium Suite Department at (817) 892-4470. suites@dallascowboys.net.



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