The French Tennis Federation (FFT) has decided to launch a collection of 5,000 NFTs, priced at € 200 each, as part of Roland-Garros for two weeks (May 22-June 5). This represents a potential turnover of one million euros.
Game, set and NFT at Roland-Garros! Considered a new lever to further involve fans around the world in the sports sphere, the NFTs are invited to the Parisian Grand Slam tournament. The French Tennis Federation (FFT) has decided to launch a collection of 5,000 NFTs, priced at € 200 each, as part of Roland-Garros for two weeks (May 22-June 5). This represents a potential turnover of one million euros.
This collection, called “RG Game, Seat & Match”, will go on sale May 19, but will initially offer two pre-launch phases: May 17 for FFT licensees and May 18 for Web3 device-related communities (AOs). Art Balls, Ballman Project, Dogami, etc.). The 5000 tokens, located in the Polygon block chain, will allow buyers to be assigned a numbered place in a 3D virtual reproduction of the Philippe-Chatrier court. For this first collection of NFTs, buyers will only need their bank card, not a cryptocurrency portfolio, to complete the transaction.
Roland-Garros on the steps of the Australian Open
In the absence of opportunities to watch tournament matches in this digital playback of Roland-Garros Central, a token will allow its holder to join a community which will benefit from several advantages, such as the opportunity to participate in the draw . to earn one of 55 match points played on the Philippe-Chatrier court during the tournament. Other draws will then be proposed to get the opportunity to play in Roland-Garros stadiums, to win tickets to the upcoming editions of the Paris Grand Slam and the Rolex Paris Masters, to visit the backstage of the Roland-Garros stadium or meet professional players.
With his NFT collection, Roland-Garros is following in the footsteps of the Australian Open, which launched its first NFT collection (6,776 chips) earlier this year. The Aussie tour has also decided to join the Decentraland metavers with a digital copy of Melbourne Park, the site that hosts the Australian Open each year.
For several months, more and more sports facilities have been introduced to the NFT to establish a new relationship with their audience and receive new sources of revenue. Some players take advantage of this, like the French start Sorare, who gets mixed up football with fantasy and blockchain. The latter has just opened up to baseball to expand its scope and conquer the North American market. NFTs can also be a springboard to metaverse and Web3, two key elements of tomorrow’s internet. However, NFTs are currently going through a period of severe turbulence following the fall of cryptocurrencies.