Amazon’s cloud unit wants to increase the approach of cashierless technology

LAS VEGAS, Dec 1 (Reuters) – Inc (AMZN.O) The vice president said he hopes to see broader industry interest in the cashier-less checkout technology at brick-and-mortar stores.

In recent years, the e-commerce company has opened cashier-less stores that use cameras and sensors to determine what shoppers buy and pay after checkout.

Since 2020, these systems have been sold in food and retail markets at airports, professional and university stadiums, and convention centers.

Vice President Dilip Kumar said late Wednesday that the company is looking to expand its technology sales since moving to its cloud computing division, Amazon Web Services (AWS), in August.

“Part of AWS is that you’re open to a wide range of customers,” he told Reuters in an interview at the annual cloud unit conference in Las Vegas, which drew more than 50,000 attendees from multiple industries.

“If I was focused on whole convenience and grocery, there’s no reason to talk to a hospital,” he said.

Amazon has faced various technical challenges to eliminate in-person wait times. Since the concept was first teased in 2016, brick-and-mortar retail has yet to improve, as some predicted.

Kumar said his technology, which debuted this year at the T-Mobile Park Baseball Park in Seattle, has increased sales by two to three times what it did at its previous store.

Another cashier-less company called Watasale was acquired in India, Amazon’s growth area, he said.

TechCrunch in September Watasale’s founders reportedly moved to the online retailer, but Amazon did not comment on the acquisition at the time.

Reporting by Jeffrey Dustin in Las Vegas; Directed by Howard Goller

Our standards: Thomson Reuters Trust Principles.

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