Roku’s home screen gets a new Sports tab for users to access live and on-demand sports content • TechCrunch


Year announced Today, the home screen menu includes a new Sports tab, which will allow sports fans to view sports events, upcoming events, and on-demand sports-related content. The feature on Roku’s home screen is already rolling out to some users and will gradually be added to all Roku devices in the coming weeks, a Roku spokesperson told TechCrunch.

Within the Sports tab, users will see dedicated rows such as current games, upcoming sporting events, and options to watch sports such as leagues, conferences, professional basketball, college basketball, and more. , football, hockey, etc. There will also be free access to sports content, sports-related shows, sports documentaries and movies.

Once the user makes their selection, they will see several viewing options including Apple TV, DIRECTV, FOX Sports, FuboTV, Paramount+, Peacock, Prime Video, Sling, The Roku Channel, TNT, TBS, and truTV. The company notes that more streaming apps will be added in the coming months.

Image credit: Year

The goal of Roku’s Sports Hub is to simplify sports discovery by giving users a better way to find sports content on various platforms. Previously, if Roku users wanted to watch a specific live event, they had to click through multiple streaming apps or channels to find it. Competitor Amazon did similar statement Last month, it launched a new “Sports News & Highlights” bar on the Fire TV home screen.

Roku wrote on its official blog that 61% of users polled asked for a “centralized location” for sports. A Roku spokesperson said 1,400 active Roku users responded to a September 2021 survey conducted by the online survey tool Qualtrics.

“We know that over the past few years, control over where sports are broadcast has become more fragmented,” said Alex Hill, Roku’s Director of Live & Sports. “Watching your favorite team should be simple, so we made it a priority to make it easier and more convenient to find and watch sports on our platform.”

Sports content on The Roku Channel is thin, but the company can’t help but promote its streaming service. The latest exclusive series on Roku Channel “The Rich Eisen Show” will get its own dedicated line within the Sports tab that will provide users with live streaming of all the latest episodes of sports and entertainment talk shows.

The company also highlights als1o’s announcement of a new Roku Original series called Emeril Tailgates, featuring celebrity chef Emeril Lagasse’s new game-day recipes.



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